Michael is tasked with growing the AIICT brand, and developing and implementing the Strategic Marketing Plan. He is the driving force behind the student journey and is passionate about using technology to its full potential to drive business efficiencies, growth and to improve the student experience.
Prior to joining AIICT, Michael was the General Manager, Marketing and Business Development at Upskilled, one of Australia’s leading VET Providers. During his 8 years tenure at Upskilled, Michael was responsible for developing an industry leading marketing and sales engine, and was an integral member of the senior leadership team as Upskilled became one of the largest RTOs in Australia. Prior to this, Michael led the domestic marketing efforts at Study Group (Career Education Division) with stewardship of the Martin College, ACPE and AIAS brands. Michael also held senior marketing positions at The University of Sydney.
Michael holds a Bachelor of Education from the University of Wollongong, and a Master of Business (Marketing) from the University of Sydney.